For over a decade, DOS (D.O.S) has been quietly shaping what modern elegance looks like in Lagos. Founded in 2010 by Nigerian fashion entrepreneur Debola Obanikoro, the womenswear brand has grown from a single store into a go-to destination for women who want their clothes to feel polished, feminine, and powerful at the same time. 
Rooted in African heritage, DOS was created with a clear intention: to clothe women in poise and strength.  Over the last fifteen years, the brand has become synonymous with that mission, dressing and defining the modern Nigerian woman across boardrooms, brunches, weddings, and weekends. 
From its Lagos base, DOS offers a curated wardrobe that moves effortlessly between Western and traditional aesthetics think sharp corporate dresses, clean two-piece sets, chic tops, and elevated takes on traditional Nigerian outfits.  The silhouettes are streamlined and flattering, with just enough drama in the details: a strong sleeve, a well-placed slit, or a bold fabric choice that instantly feels like main character energy.
With a flagship in Lekki and a presence in Ikoyi, DOS serves a loyal community in Nigeria while shipping worldwide to women who want that Lagos polish wherever they are.  Beyond the clothes, the brand’s campaigns consistently spotlight women of excellence entrepreneurs, creatives, and leaders who embody confidence and ambition in their everyday lives. 
At Be Africa Luxury, we see DOS as part of the new wave of African brands rewriting the language of luxury: confident, rooted in culture, and designed for real women with full lives. DOS is not just about outfits; it’s about stepping out each day with the quiet assurance that you look like where you’re going.
Let us know which DOS pieces on www.dosclothing.co you’d style for your everyday wardrobe, and how you’d make them your own.