Born from a vision to redefine African fashion, Tongoro is the creative pulse behind the continent’s newest wave of luxury. Founded by Sarah Diouf in 2016, this Dakar-based label breathes life into the continent through Made-in-Africa production, bold prints, and volumetric silhouettes that defy expectations.
Diouf’s approach is cinematic—shapes inspired by African architecture, prints referencing iconic photographers, and designs rooted in narrative. Yet, the breakthrough wasn’t theoretical—it was tangible. The moment Beyoncé donned Tongoro on stage (and in Black Is King), something extraordinary happened. Tongoro wasn’t just a brand—it became a story the world wanted to wear.
Today, Tongoro stands at an exciting crossroads of refinement and vision. The new Couture line pays homage to Senegalese atelier traditions, introducing customizable luxury with personal spirit. Meanwhile, the latest Resort drop, shot against the backdrop of Zambia, proves Tongoro’s ability to blend culture and couture with cinematic grace.
At Be Africa Luxury, we see Tongoro as more than fashion—it’s an ethos. It’s the belief that African luxury is not defined by imitation, but by its origin, integrity, and innovation.